Email marketing has great potential for effectively connecting with your audience and expanding your business. If you’re yet to incorporate email marketing, there’s no better time than now. With Email being the backbone of business communication, you can benefit a lot by using it as a marketing strategy. Email marketing may have undergone a lot of transformation over the years, but one thing that remains is that it’s an effective tool. Understandably, the hardest part is how to start. Discussed below are some ideas that can help.
Pick an Email Marketing Provider
The first thing is to pick a provider that works for you. There are many email marketing tools with different features such as email generators or automated emailing tools. To choose one that works for your business, factor in your email marketing goals. Other things to consider include the following:
- Frequency: How many email campaigns do you plan to send in a week, month, or year?
- Database size: Are you limited to the number of email subscribers you can get? This is particularly important when planning for growth.
- Customer service: How much assistance will you need when starting? Will it be live chat, self-service, or email phone? And is the support free or comes at a fee?
You should also consider your marketing budget, as some providers are more costly.
Create Your List
As expected, you’ll need a list of email subscribers. Growing that list takes time and effort, considering that it’s permission-based. Recipients need to subscribe first. This is where you may want to bring in an email marketing agency to help you out. The agency will know how to entice customers. For instance, some businesses usually promise customers discounts if they join their mailing list. And if you are interested in Melbourne SEO agencies, head over to EngineRoom.
Develop a Strategy
What is the goal of your email program? Again, a digital marketing agency can help you in this aspect. Is your goal to promote your products and services, or are you looking to update subscribers on what is happening at the company? You can do both but understand that each goal needs a different tactic. An informational campaign doesn’t necessarily focus on clicks to your site. But if you’re promoting products or services, then you definitely want those clicks.
Subscriber Segmentation
Email subscriber segmentation is a very critical component of email marketing allowing you to send alot more relevant content, special offers and messages that target niche audiences based on such factors as how they signed up. You can send personalized emails to your audience by segmenting the subscribers based on their preferences and activity. Using this method, you can create different versions of emails such as welcome emails, thank you for your messages or calls and also follow-up messages. By segmenting your subscribers, you create trust and interest in the long term which will definitely benefit to your brand because they find what information and offers are really interesting for them.
Mobile-Friendly Emails
It’s important to ensure that your subscribers can view emails on their mobile devices. Over half of email opens now occur on phones and tablets, so you must ensure that your emails look good across all devices.
If the email promotes sales or discounts, it should be formatted to be easily viewed on mobile phones. Any sales information or product pictures should be clearly visible on a mobile device.
Utilize A/B Testing
A/B testing is a great tool for optimizing your email campaigns. The testing method lets you send various versions of your emails to a subset of subscribers to determine which emails are more effective. You can use it To gain more insight into your subscribers if you like. Experiment with subject lines, body copy, layout, CTA language or button color, and images. Remember to modify only one aspect at a time to draw clear conclusions from the test results. For instance, if you’re promoting a free guide on driving traffic to your site, here are a few subject line variations you can try:
1. “Try this free guide to get more website traffic”
2. “Grow your business with our free guide to driving traffic”
3. “Unlock more website visitors with our free guide”
Through A/B testing, you’ll be able to identify which subject line delivers the highest open rate.
ALT Text to CTA Image
Email clients often block images by default, including CTA buttons, which means a significant portion of your audience may miss out on seeing your visually appealing and optimized CTAs. However, by setting appropriate alt text for your images, you provide recipients who cannot view images in their email with clear instructions on where to click to complete the desired action.
Firstly, you can easily edit the alt text using your email tool’s rich text editor. Right-click the image and make the necessary changes. Alternatively, you can manually enter the alt text in the HTML editor of your email tool.
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Practice How to Write Persuasive Messages
In business, you need to learn how to be persuasive. It’s usually challenging because writer’s block can happen to anyone. What would you like to say to your customer? Try and break your message into three categories:
- What you’re selling
- How it helps customers
- And the next step they should take- a call to action
Track Your Results
Once you send those emails, you don’t just sit and wait. You must also track your email marketing strategies to know if they work. Track things like open rates, unsubscribe rates, and click-through rates. Understanding how your emails perform allows you to make adjustments where necessary. Take a few minutes on your email reports to see who clicked on what links and what information the subscribers found more interesting.
Final Words
Email marketing is an effective way to build relationships with your customers and promote your products or services. It can be overwhelming at first, but once you understand the basics and set up your email campaigns, you’ll start seeing great results from your efforts. Follow these tips to get started with email marketing and start seeing the returns it can bring to your business.
