Any company wishing to survive in the competitive world of eCommerce needs to have an online presence. Anyway, having a stunning website is only the start. You need to optimize your website for search engines to make an accurate impression and draw visitors. Wix and BigCommerce are two popular eCommerce platforms that offer SEO features to help businesses improve their online visibility. Although each forum has benefits, the decision ultimately depends on the specific needs and goals of your business.
Wix makes it simpler for beginners to optimize their websites for search engines with its user-friendly interface and customizable templates. BigCommerce, on the other hand, is a better option for businesses seeking more powerful optimization capabilities because it provides advanced SEO features and tools. This is where the battle of eCommerce platforms comes into play, with Wix and BigCommerce being two popular options.
This blog post will help you choose which platform is best for your online store after comparing their SEO features.
Wix: The All-in-One Website Builder
Wix is known for its user-friendly website builder, which allows individuals and small businesses to create unique websites easily. Wix provides several SEO tools to its website builder, which can raise your online store’s popularity and search engine ranking. These include customizable meta tags, URL optimization, and automatic sitemap generation.
Customizable URLs
Wix allows you to customize your website’s URLs, which is crucial for optimizing your website’s structure for search engines. You can enhance the SEO of your website by using this feature to create clear, keyword-rich URLs. Search engines benefit from clean, keyword-rich URLs because they give them essential information about the content of your web pages.
Meta Tags
Wix provides control over meta tags, which include titles, descriptions, and alt text for images. This helps you optimize your pages for search engines and encourages higher click-through rates in search results. You can modify the meta keywords for every page on Wix in the meta tags. Making effective use of these meta tags will help you target a specific audience and increase the chance that your website will appear higher in search engine results.
Website Map Generation
Wix automatically generates sitemaps for your website, making it easier for search engines to index your content. It is essential to make sure search engines can find your pages. Your content is more likely to be indexed and ranked if search engine visitors can easily access all of the pages on your website, which is ensured if you have a sitemap. You can optimize your website’s visibility in search engine results by customizing your sitemap settings with Wix, including the priority levels for individual pages.
Mobile Optimization
Wix’s websites are mobile-responsive, which is crucial for SEO since search engines prioritize mobile-friendly websites. Google, in particular, uses mobile-first indexing, meaning it primarily uses the mobile version of your site for ranking and indexing. A mobile-responsive website enhances the user experience and improves search engine ranking. Wix provides tools like mobile-friendly templates and automatic optimization for optimizing sites for mobile devices.
Blog Capabilities
Wix provides a blogging platform that allows you to regularly publish fresh, relevant content, which can significantly improve your SEO ranking. Wix’s blogging platform offers customizable layouts and built-in SEO tools for optimized blog posts, establishing your brand as an authority in your industry and attracting a loyal audience.
However, Wix does have some limitations. It can be less flexible regarding SEO customization than dedicated eCommerce platforms like BigCommerce. Wix’s blogging platform may be limited to SEO needs and advanced customization options and provide limited features and plugins compared to other reliable platforms. You may find Wix a little more specified in more complex SEO plans.
BigCommerce: The eCommerce Powerhouse
BigCommerce is a dedicated eCommerce platform designed to cater to the unique needs of online stores. Its SEO features are tailored to help businesses maximize their online visibility. You can improve the ranking of your website’s pages with BigCommerce by simply using SEO tools like sitemaps, meta tags, and customizable URLs. BigCommerce offers a wide range of plugins and integrations to enhance the functionality of your online store and provide an effortless shopping experience for your customers.
Excellent SEO Tools
BigCommerce offers a more extensive range of SEO features than Wix. You can customize metadata, manage redirects, and implement canonical tags, giving you greater control over your site’s optimization. BigCommerce provides advanced keyword research tools and allows you to create SEO-friendly URLs. These features increase the organic traffic to your online store and make your website more visible in search engine results.
Schema Markup
BigCommerce provides structured data support, allowing you to implement schema markup, which helps search engines understand your content better. This can result in rich search results, like product ratings and prices, boosting click-through rates. BigCommerce provides customizable meta tags and descriptions, enhancing website visibility in search engine results pages and increasing the likelihood of attracting potential customers.
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Content Delivery Network (CDN)
BigCommerce includes a global content delivery network, which improves page load times. Faster websites rank better in search results, and this feature can give you a competitive edge. The CDN enhances website performance by reducing latency, attracting and retaining visitors, and improving conversion rates, thereby enhancing customer satisfaction.
Multi-language and Multi-Currency Support
BigCommerce is well-equipped to handle international SEO with features like multi-language and multi-currency support, ensuring that your site can target a global audience effectively. Your website’s multi-language and multi-currency support enhances accessibility and reach, allowing users from diverse regions to purchase in their local currency promoting international sales.
Built-in Blogging
Like Wix, BigCommerce offers a blogging platform, allowing you to create and publish content to enhance your SEO. A built-in blogging platform enhances website SEO by regularly posting fresh, relevant content, attracting organic traffic, and establishing your brand as an authoritative source in your industry.
While BigCommerce offers more advanced SEO capabilities and customization, it may be overkill for businesses with more straightforward needs. Additionally, its learning curve might be steeper for beginners compared to Wix.
Which One Is Better for SEO?
The decision between Wix and BigCommerce for SEO depends on your degree of experience and the unique requirements of your company. Wix is a fantastic option for individuals or small businesses seeking an easy-to-use, one-stop shop with strong SEO features. If you want to make a stunning website with respectable SEO features, this platform is very user-friendly.
BigCommerce, on the other hand, is a broader option if you are a developing online retailer with specific SEO needs and are prepared to put in the necessary time to optimize your website. It gives you access to an extensive set of resources that will enable you to maximize your SEO approach and contend with the highly competitive eCommerce market.
