Steps To Write A Great Blog Post Outline

A blog post outline is the best way to support you in organizing your ideas and creating an incredible writing guide for your blog post. Whether you’re a seasoned blogger or just starting, crafting a great outline is one of the most crucial steps in creating a compelling and well-structured blog post. Without an outline, more chances are you won’t be able to create a concise text that delivers the most excellent possible value to your reader. Readers online often read very quickly because they’re looking for specific information, so outlining your article efficiently is a great idea.

This blog post will take you through the essential steps to write a great blog post outline that sets the foundation for an outstanding blog post

How to Write a Great Blog Post Outline?

Creating an outline is a valuable step in crafting a blog post that is focused, well-organized, and captivating. In blogging, outlining takes on a distinct form compared to the structured outlines often required in academic papers or similar assignments. Here, you have more flexibility; it functions primarily as a tool to streamline your ideas rather than a task subject to grading. We will discover the art of outlining for your upcoming blog posts:

Find the Right Targeted Keyword 

The process of crafting an outline should commence with thorough keyword research. Instead of immediately delving into the quest for specific keywords, you must first consider your audience. If you’re creating content for your business, chances are you have a solid grasp of what your current and potential customers seek. Begin by jotting down several key concepts and topics you believe people would search for, forming the foundation of your initial list. These can encompass inquiries, brand or product names, and comparative terms. As you focus on your target keyword, analyze the highest-ranking pages. They will likely share some overlap with your list, yet they might also introduce additional keywords that you should incorporate into your content.

Read Also: How to Start a Blog – Beginners Guide 2023

Choose Your Topic

The foundation of every exceptional blog post lies in identifying a clear and captivating subject. To initiate this process, embark on a brainstorming session to explore various ideas while considering your target audience’s interests and requirements. Delve into the inquiries they pose and the challenges they seek to overcome. Your chosen subject should harmonize with your blog’s niche and possess relevance to your readers. Once pinpointing a subject, encapsulate it within a concise sentence or phrase. This will be the central theme and guiding beacon throughout your writing journey. As an illustration, if your blog centers around healthy eating, your chosen topic might be “Unveiling the Advantages of Intermittent Fasting.”

Research Thoroughly

Before embarking on the outline of your blog post, it is imperative to get a reservoir of information and insights that will fortify the substance of your content. Execute a comprehensive research effort to guarantee that your blog post attains the attributes of informativeness, precision, and value for your readers. Seek out trustworthy sources, including reputable websites, scholarly journals, and expert viewpoints, to amass data, statistics, and quotations that can be seamlessly woven into your blog post. Systematically arrange your research discoveries to facilitate ready reference as you construct your outline.

Determine Your Blog Post Structure

The structure of your blog post plays a significant role in how well your content is received. Various blog post structures depend on your goals and the type of content you’re creating. Some common structures include:


This format presents information in a list, making it easy for readers to scan and absorb key points.

How-To Guide: 

Step-by-step instructions on how to do something or solve a problem.


Share your thoughts, opinions, and commentary on a particular topic.

Case Study: 

Analyze a real-life example or situation to illustrate a point.


Interview with an expert or someone relevant to your topic.

Choose the structure that best suits your topic and the message you want to convey. Your outline should reflect this structure and provide a clear roadmap for your blog post.

Read Also: Is Guest Posting important for a Business to be Successful?

Create a Compelling Introduction

Your blog post’s introduction is your chance to hook your readers and set the tone for the entire article. Craft a compelling opening that grabs your audience’s attention and makes them want to continue reading. In your outline, outline the critical elements of your introduction, such as a captivating hook, a brief overview of what readers can expect, and the importance of the topic. Consider using a relevant anecdote, a surprising fact, or a thought-provoking question to engage your readers right from the start.

Outline Subtopics and Key Points

With your topic, research, and structure in mind, it’s time to outline the subtopics and critical points that will make up the body of your blog post. Each subtopic should contribute to the overall theme of your article and flow logically from one to the next. Use bullet points or subheadings to organize your ideas within each subtopic. This will help you maintain clarity and coherence in your writing. Additionally, consider the order in which you want to present your subtopics to ensure a smooth transition between them.

Include Supporting Details and Examples

To make your blog post informative and engaging, including supporting details and examples within each subtopic is essential. These details could include statistics, expert quotes, personal anecdotes, or case studies. In your outline, briefly note the details and examples you plan to have in each section of your blog post. This will be a handy reference when you start writing, ensuring your content is well-supported and compelling.

Craft a Memorable Conclusion

An excellent blog post outline should also outline how you intend to conclude your blog post. Your conclusion should wrap up your main points, reiterate the significance of your topic, and leave a lasting impression on your readers. Consider including a call to action (CTA) in your conclusion, prompting readers to take a specific action, such as leaving a comment, subscribing to your blog, or exploring related articles. Your conclusion should leave readers with closure and a clear takeaway from your blog post.

To Sum Up 

Creating an exceptional blog post outline is a pivotal yet frequently overlooked aspect of mastering the craft of producing engaging and victorious blog posts. It acts as the core framework, furnishing your writing with organization and purpose, and possesses the potential to exert a profound influence on the caliber and efficacy of your content. By adhering to the guidelines provided in this manual, you’ll be excellently prepared to fashion outlines that act as the cornerstone for remarkable blog posts, enabling you to offer the utmost value to your audience and cement your online blogging presence.

Fawad Malik

Fawad Malik is a technology enthusiast who has a deep passion for blogging. As the founder of, he constantly writes about advanced technology, seeking ways to empower individuals, brands, and businesses to prevail and succeed in today's highly competitive landscape. Fawad takes pleasure in sharing the latest tech news, trends, and updates with the passionate community connected with his blog.

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