Web Dev

8 Best A/B Testing Tools to Get in 2024

A/B testing tools are the major requirements for modern-day businesses to direct the brand’s growth and increase conversion. As a result, they can conveniently identify the flaws and run the management tools to improve the users’ experience. Furthermore, these tools clearly indicate the excelling portions of your business and the areas where you have to make significant changes to bring out positive changes. However, numerous tools are available in the market, making it difficult to choose the right one. Therefore, we have developed this guide showing the top 8 tools you should adopt in 2024.

What Are A/B Testing Tools?

A/B testing tools are automated software that follows the basic principles to run A/B testing to determine the brand’s performance. These are widely used in all fields, from digital marketing to online brands. The major concern of these tools is creating two variants of a particular element like a website, landing page, email template, marketing banner, and many others to check which produce effective results and which do not. Additionally, these tools provide the metrics to evaluate the results and customer engagement.

Best A/B Testing Tools

With the rise in the demand for A/B testing, numerous tools are developed and deployed into the market, promising the best-desired outcomes. However, we have listed the top 8 best A/B testing tools in this guide, which you should buy in 2024 to get the ultimate benefits.

1 – Google Optimize and Optimize 360

Google Optimize and Optimize 360 are the widely used tools for websites to determine the errors and best working variant. Thus, you can grab a larger audience’s attention towards your online brand, maximizing the ROI and earning larger revenue. Some of the other features are the following:

Google Optimize and Optimize 360
  • Integrates Google Analytics for more helpful insights
  • Generate a larger number of variants
  • Allows technical targeting


Google Optimize is free, while Optimize 360 is upgraded and delivers predictive insights. Thus, you can grab this tool for your large business for $150,000/year.

2 – Adobe Target

Secondly, Adobe Target is among the top 8 best A/B testing tools. With the help of API integration and QA testing, this software provides you with enhanced reports on a customized dashboard. Other benefits of Adobe Target are the following:

Adobe Target
  • Standard and custom targeting for a more personalized user experience
  • Create multiple variants to determine the best one
  • Make conversion goals for enhanced business performance


You must send a quote to get custom prices per your brand. The pricing plan varies for every user’s demand.

3 – HubSpot

HubSpot creates two versions of your website or landing page that can be accessed with the same web address. Thus, half of your audience will experience one look, and half see the other. By comparing the stats, HubSpot determines the best one. Additionally, it has the following features:

  • Provides multiple contents on the site to finalize the most engaging one
  • Generate form fields of various lengths to check on the users’ experience
  • Delivers useful insights for a personalized selection


No details are available regarding the membership and pricing of HubSpot.

4 – Oracle Maxymiser

With the help of a customer data platform, Oracle Maxymiser has listed itself as one of the best A/b testing tools. Besides, it offers digital analytics to simplify the users’ activity experience and comprehend the insights conveniently. Furthermore, it features the following attributes.

Oracle Maxymiser
  • Account-based marketing
  • Content marketing to generate the compelling statements
  • Access to rate optimization tools for increased conversions


Oracle has not announced the pricing plans for the A/B testing tool. To hire this software, you have to send a membership request.

5 – Zoho PageSense

Zoho PageSense is designed specifically to increase your website’s or E-Commerce site’s conversion rate. It helps you set the marketing goals and track the visitors’ activity to identify the potential elements. Thus, it is becoming one of the widely used A/B testing tools in 2024. Other features include:

Zoho PageSense
  • Funnel analysis to determine the customers’ journey
  • Heatmap to identify the hot working areas conveniently
  • URL testing to get public insights regarding the web addresses


There are three plans available; Analyze, Engage, and Optimize. You can purchase them for $12/month, $18/month, and $30/month for 10,000 visitors each.

6 – Optimizely

Besides providing A/B testing, Optimizely is best famous for providing content management and toggle capabilities for websites and E-commerce platforms. Moreover, it contains enormous features to help increase in conversion rate. Some of them are the following:

  • Numeric metrics for better understanding
  • Custom snippets to determine better preview
  • Personalization campaigns to create deep insights


The Optimizely is available for the cost of $36,000/year.

7 – Visual Website Optimizer (VWO)

Visual Website Optimizer (VWO) has also been listed as one of the most effective A/B testing tools. With the help of potential indicators, it determines the leading and lagging phase of the website and creates personalized suggestions to make improvements. Some of the other features are the following:

Visual Website Optimizer (VWO)
  • Provides visual editors for effective testing
  • Create surveys to help gather essential insights
  • Target the potential audience for ultimate results


Visual Website Optimizer provides flexible pricing plans based on the number of users tested monthly. The Growth plan is billed $286 monthly, while the Pro and Enterprise versions are available at $657 and $1,151, respectively.

8 – Omniconvert

Omniconvert is also in the top 8 best A/B testing tools list because of certain exceptional features. It creates multiple variants to check the users’ experience and finalize the right one for a more personalized experience. Other features include:

  • Campaign segmentation to generate more productive insights
  • Content management to track the users’ activity
  • Conversion tracking to determine the areas of improvement


There are two subscriptions available. You can access the Platform plan for $273 per month to track 50,000 users, while the Enterprise plan can be subscribed to by sending a custom quote.

Final Verdicts

All these are the details about the top 8 A/B testing tools you should adopt in 2024 to get the maximum conversions. In conclusion, a large collection of tools is available on the market. However, you should consider certain factors before picking the best one. Further, the tools listed in this guide are widely tested and follow the primary criteria of A/B testing. As a result, you can pick the one that fits suitable to your budget. That’s all about this guide. Stay tuned for more information.

Fawad Malik

Fawad Malik is a technology enthusiast who has a deep passion for blogging. As the founder of bravotech.org, he constantly writes about advanced technology, seeking ways to empower individuals, brands, and businesses to prevail and succeed in today's highly competitive landscape. Fawad takes pleasure in sharing the latest tech news, trends, and updates with the passionate community connected with his blog.

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