Securing a good domain is essential for creating a new website. However, you don’t need to buy a brand-new domain whenever you want to start a new website for your business. You can also buy expiring domains for your website at a much cheaper price. By acquiring an expired domain, you can access its existing SEO value and benefit from an established online presence. And, if you’re lucky enough to secure an excellent expired domain to create your website with a head start. You can pass on domain authority to your new website by acquiring expired domains with existing traffic. This blog post will delve into the pros and cons of buying expired domains for SEO that will help you make an informed decision.
Key Factors to Consider Before Buying Expired Domain
Selecting the optimal domain for your website entails some careful consideration on your part. Instead of hastily opting for the first domain with high traffic or low cost, assessing a few SEO-enhancing factors is essential. Before finalizing your purchase, investigate these aspects of the domain to ensure you select the optimal and most secure domain for your business:
- Domain Authority
- Content History
- Spam Score
- Trademark infringement
- Renewal Costs
- Backlink Profile
Pros of Buying Expired Domains for SEO
Purchasing expired domains can be a supplementary tactic rather than a primary one. When executed effectively, acquiring expiring domains can enhance your website’s ranking. The crucial element for leveraging expiring domains as an SEO strategy lies in aligning your site with the expiring domain. Buying expired domains for SEO can offer several advantages:
- Analyze Domain Age
- Backlink Profile
- Target an Existing Audience
Analyze Domain Age
Google considers the age of a domain when determining the ranking of web pages. Although it may appear random, there are two reasons why search engine developers might choose to index a domain that has seen little or no activity for a decade:
- Junky spam sites tend to have short lifespans as spammers frequently switch domains.
- Older domains generally have a more established presence.
However, it’s important to note that the age of a domain sometimes outweighs the significance of newer domains. The quality of content plays a significant role in search engine rankings. Therefore, a website owner who consistently publishes fresh content and employs a robust SEO strategy may prefer a newer domain over an older one.
Backlink Profile
Countless domains reach their expiration date every day. Suppose you acquire one of these expired domains from a previous owner who prioritized achieving high rankings on Google’s search engine. In that case, you’ll inherit a comprehensive backlink network with established authority links. Any experienced SEO practitioner understands that crafting a website with top-tier backlinks demands considerable time investment. From generating content to promoting it and utilizing paid advertising techniques, there’s a significant delay involved in establishing a new domain. Therefore, directing your efforts toward devising and executing a backlink strategy is crucial. However, acquiring an expired domain with a wealth of backlinks can furnish you with solid groundwork to build.
Target an Existing Audience
Targeting an existing audience is one of the key benefits of buying expired domains for SEO purposes. When you acquire an expired domain previously used for a specific niche or industry, you inherit any existing audience or traffic that domain has accumulated over time. Your website requires targeted traffic to succeed, yet cultivating an audience from scratch is time-consuming. You can expedite this process through various means, such as:
- Creating high-quality content.
- Employing a strategic approach to link building to obtain backlinks.
- Incorporating interconnected internal and external pages.
- Fine-tuning keywords with substantial search volume.
However, like bolstering your backlink profile, acquiring an expired domain can provide you with a foundation of qualified, organic traffic.
Cons of Buying Expired Domains for SEO
Up to this point, we’ve highlighted numerous advantages of acquiring expired domains. Buying expired domains for SEO can seem attractive, but it has its fair share of drawbacks. Nonetheless, it’s essential to acknowledge that certain domains may pose risks to your marketing efforts. Before purchasing, pausing and evaluating the potential disadvantages of investing in expired domains is crucial. Buying expired domains for SEO purposes can come with several cons:
- Domain Penalties
- Intense Competition
- Bidding Wars During Actions
Domain Penalties
Buying expired domains for SEO purposes can have drawbacks, and domain penalties are one of the significant concerns. If the domain you intend to buy has a problematic past, you risk ending up with a de-indexed or blocklisted site. Such domains often attract low-quality traffic from bots and suffer from various damaging factors, such as:
- Content Duplication
- Keyword Stuffing
- Anchor Text Manipulation
- Spammy Backlinks
- Security Breaches
Before buying a domain for better performance, make sure you won’t face penalties due to the previous owner’s misuse or manipulative SEO tactics.
Intense Competition
Intense competition is a drawback of purchasing expired domains for SEO purposes. When purchasing an expired domain, the aim is for it to compete effectively with rival sites. Yet, if your domain encounters intense competition from high-authority websites, it might be prudent to seek an alternative domain. Instead of grappling for a place on Google’s front page with competitive keywords, contemplate employing a link-building approach that incorporates less competitive keywords. These longer, more specific terms receive respectable monthly search queries and facilitate easier ranking.
Bidding Wars During Actions
Avoid engaging in bidding wars for domain names. Remember that others are likely doing the same when you’re seeking a top-performing domain for your website. This competition can escalate prices, leading you to pay more for a domain that may not be worth it in the long term. Unless you’re sure that the SEO advantages outweigh the cost, consider waiting for another domain or crafting your own. One notable drawback is the prevalence of bidding wars during domain auctions, which can have several adverse effects:
- Increase Cost
- Resource Drain
- Risk of Overvaluation
- Uncertain Outcome
Final Words
When individuals acquire expired domains, they employ one of the oldest tactics in the search engine optimization playbook. Choosing expiring domains from a list provides a distinct advantage to those willing to embrace the associated risks. While acquiring an aged domain can offer established SEO benefits such as domain authority and existing backlinks, it also risks inheriting penalties or facing intense competition during acquisition. Ultimately, careful consideration of factors like domain history, backlink profile, and potential bidding wars is essential in determining whether the benefits outweigh the drawbacks for your specific SEO strategy.
