What is SEO Marketing? Strategies & Guide

Online marketing and advertisement have taken over the traditional ways of marketing, and it’s helping startups and brands to gain recognition 10x faster. There is no doubt that online marketing is cost-effective and approachable as compared to traditional methods of marketing. However, the challenge of competing in online marketing is not based on revenue. As a fact, it is based on SEO Marketing. But what is SEO marketing, and how can brands adapt this approach to generate leads and sales?

The answer to what is SEO marketing strategy is a bit complex yet worth the effort. An SEO marketing strategy is based on optimizing your website, promoting your content, and standing out with something unique to offer by marketing yourself in the search engine results. It means that you can generate leads and sales by marketing yourself on the search engine, which opens many gates to gaining online visibility.

To show you the potential of SEO marketing and how you can generate growth from it, we have written this detailed guide on what is SEO marketing. We will share some detailed strategies of SEO marketing with you that are applicable to almost every niche or type of online business.

What is SEO Marketing?

SEO marketing is all about developing an SEO strategy to market your online business or website in search engine result pages. To make that happen, you have to develop an SEO marketing strategy that consists of promoting your content, optimizing your website, and improving the visibility of your website to gain more traffic. The goal is to bring the targeted audience as traffic to your website, which will potentially avail your service or purchase your products.

SEO Marketing

An effective SEO marketing strategy consists of various techniques, such as on-page SEO optimization, off-page SEO, technical SEO, keyword research, link-building, and a responsive website. Other factors like domain authority and page authority are considerably the ranking factors that decide the credibility of a website. For example, if you are selling iPhones through your own e-commerce website, then the search engine will preferably rank and SEO market Apple’s or Amazon’s website first in the search results.

Detailed Strategies for SEO Marketing

Those who have been searching for what is SEO marketing should consider developing their own strategy by following this roadmap to promote their brand’s website.

1.      Perform Keyword Research

The first thing you have to do is to create a list of keywords that represent your website, services, or brand. Initially, you’ll need a primary keyword and a set of secondary keywords to begin with. You can use tools like Ubersuggest or Ahrefs to find keywords that are relevant to your niche. Moreover, you can also perform manual keyword research by simply going to the search engine and typing the primary keyword. The rest of the suggestions of the queries being searched by the audience will pop up, as shown in the image below.

What is SEO Marketing

2.      Analyze the First Page of Google

What is SEO Marketing

This is something that you have not heard of before, but the search engine itself leaves a lot of clues for you on what you need to mention in the content on your sites and pages. You can search for FAQs and possible terms in the ‘People also ask’ section to find more content that fits with your website.

3.      Find Your Competitors

find the competitors

Finding competitors is your next challenge, as you have to outperform them in order to gain recognition in SEO marketing. You can also find the competitors manually by searching the relevant keywords, or you can use tools like Semrush to find competitors. Using Semrush to find competitors is pretty easy. Simply paste your domain in the Domain Overview section, and it will provide you with your potential competitors.

4.      Create Unique Content

Now let’s get to the first step of implementing the SEO marketing strategy by developing the content. Make sure to generate unique and human-written content for your websites by using the data from keyword research, competitor research, and SERP analysis. Also, make sure to optimize your website and content for relevant keywords. Make sure to feature relevant keywords in the meta tag and meta description of your pages, especially where you paste the content.

5.      Focus on Content Structure

Besides optimizing the content with keywords and other important aspects of writing, it is also important to focus on the structure of the content. Make sure the readability of words is easy, and everything is stated with clarity. The structure should be uniform through the paragraphs and perfectly aligned too.

6.      Link Building

Another important factor in drawing a relevant audience on your website is performing link building. The purpose of link building is to exchange links with a website that is relevant to your niche so the audience that is coming to that source draws on your pages. This strategy is a part of off-page SEO, yet it’s highly effective to perform SEO marketing with mutual benefits.

7.      Constantly Update Your Website

SEO marketing is not a one-time job. You have to constantly perform improvements by updating content, uploading high-quality images, and looking for competitors to stay in the competition. SEO is about constant improvement and you have to repeat the whole process that we have mentioned in this article to stay prominent in the search engine results pages.

Read also: Effective SEO Techniques for Nonprofit Organizations


Online marketers and website owners searching for ‘what is SEO marketing’ can gradually improve their audience, traffic, growth, and sales by implementing the right strategies. The strategy of SEO marketing may gradually change and improve with the passage of time whenever the search engine releases its new updated criteria for ranking the content. In the end, it’s a game of ranks, and the one who puts their effort into being the better will gather a more relevant audience faster and quicker. Hopefully, this article has guided you well in developing an effective SEO marketing strategy.

Faisal Iqball

Faisal Saim is professional writer and content strategist with over 03 years of experience in the industry. specializes in creating engaging and informative content for businesses and individuals across a variety of niches, from Technology and Travelling to Health and finance. Saim writing has been published on numerous platforms.

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