Online marketing and advertising have supplanted traditional marketing strategies, enabling startups and companies to grow 10X more quickly. Using SEO marketing is one of the best strategies to achieve such growth.
It is based on optimizing your website, promoting your content, and standing out with something unique to offer by marketing yourself in the search engine results.
To show you the potential of SEO marketing and how you can generate growth from it, we have written this detailed guide on what is SEO marketing. So, let’s get started.
SEO Marketing Explained
SEO marketing is all about developing an SEO strategy to market your online business or website in search engine result pages. You must create an SEO marketing plan that includes content promotion, website optimization, and increasing your website’s exposure to attract more visitors in order to achieve that.
The goal is to bring the targeted audience as traffic to your website, which will potentially avail your service or purchase your products.
An effective SEO marketing strategy consists of various techniques, such as on-page SEO, off-page SEO, technical SEO, keyword research, link-building, and a responsive website. Other factors like domain authority and page authority are considerably the ranking factors that decide the credibility of a website.
For example, if you are selling iPhones through your own e-commerce website, then the search engine will preferably rank and SEO market Apple’s or Amazon’s website first in the search results.
Best Strategies for SEO Marketing
Those who have been searching for what is SEO marketing should consider developing their own strategy by following this roadmap to promote their brand’s website.
1. Perform Keyword Research
Making a list of keywords that best describe your business, services, or website should be your first step. To start, you will require a main keyword and a group of secondary keywords. To locate keywords that are relevant to your niche, you can utilize resources like Ahrefs and Ubersuggest.
Additionally, you can carry out manual keyword research by just entering the main term into the search engine. The rest of the suggestions of the queries being searched by the audience will pop up, as shown in the image below. After finding good keywords, you should use the keyword clustering technique to create useful and informative content for your audience.
2. Analyze the First Page of Google
This is something that you have not heard of before, but the search engine itself leaves a lot of clues for you on what you need to mention in the content on your sites and pages. You can search for FAQs and possible terms in the ‘People also ask’ section to find more content that fits with your website.
3. Find Your Competitors
Finding competitors is your next challenge, as you have to outperform them in order to gain recognition in SEO marketing. You can also find the competitors manually by searching the relevant keywords, or you can use tools like Semrush to find competitors. Using Semrush to find competitors is pretty easy.
Simply paste your domain in the Domain Overview section, and it will provide you with your potential competitors. If you are performing competitor analysis to improve Amazon SEO and increase affiliate sales, you should also find competitors by searching your target keywords in Google or any other preferred search engine.
You must check out my guide on How to Find Competitor Backlinks to find out link building opportunities.
4. Create Unique Content
Now let’s get to the first step of implementing the SEO marketing strategy by creating quality content using the best writing tools. Make sure to generate unique and human-written content for your websites by using the data from keyword research, competitor research, and SERP analysis. Also, make sure to optimize your website and content for relevant keywords.
If you are not sure how to create and structure your content in the best way possible, read my guide on How to Write Quality Content Based on E-A-T for your Business.
Make sure to feature relevant keywords in the meta tag and meta description of your pages, especially where you paste the content. If you are using OpenCart for your eCommerce website and want to increase your SEO efforts, you should check out our OpenCart SEO Guide for eCommerce written by Toby.
5. Focus on Content Structure
Besides optimizing the content with keywords and other important aspects of writing, it is also important to focus on the structure of the content. Make sure the readability of words is easy, and everything is stated with clarity.
The content structure should be uniform throughout the paragraphs and perfectly aligned, too. You can also check our guide on How to Write Quality Content that Aligns with User Intent for better content creation and structuring.
6. Link Building
Another important factor in attracting a relevant audience on your website is performing link building. The purpose of link building is to exchange links with a website that is relevant to your niche so the audience that is coming to that source draws on your pages.
This strategy is a part of off-page SEO, yet it’s highly effective to perform SEO marketing with mutual benefits. Hence, you should focus on white hat link building techniques to rank higher without breaking the rules.
7. Constantly Update Your Website
SEO marketing is not a one-time job. You have to constantly perform improvements by updating content, uploading high-quality images, and looking for competitors to stay in the competition.
SEO is about constant improvement and you have to repeat the whole process that we have mentioned in this article to stay prominent in the search engine results pages. For better outcomes, you should also optimize your site for better web usability and accessibility .
8. Local SEO
Focusing on local SEO is also important to drive more local customers and increase sales. For this purpose, you can use a variety of local SEO tools and techniques to rank higher in local search results.
Creating a Google My Business profile should be your first step towards better local search engine optimization. NAP (name, address and phone number) consistency, directory listing and targetted advertising are some other best ways to improve your local SEO efforts.
Closing Thoughts
Online marketers and website owners searching for ‘what is SEO marketing’ can gradually improve their audience, traffic, growth, and sales by implementing the right strategies. The strategy of SEO marketing may gradually change and improve with the passage of time whenever the search engine releases its new updated criteria for ranking the content.
In the end, it’s a game of ranks, and the one who puts their effort into being the better, will drive more traffic faster and quicker. Hopefully, this article has guided you well in developing an effective SEO marketing strategy.
Frequently Asked Questions (FAQs)
Is SEO Marketing costly?
This depends on your requirements. Some strategies can be utilized for spending less money. On the other hand, some of them can cost some money.
Is hiring an SEO expert beneficial for this marketing?
Yes. Hiring an SEO expert can be beneficial. However, keep your overall budget in mind before you hire someone.
Does this strategy provide quick results?
No. SEO Marketing is a long-term strategy. It will give you results after a while.
What is the role of content in SEO Marketing?
Content is the cornerstone of SEO Marketing. That is because it offers value to your customers by educating them about your field.
