SMS Marketing has influenced the marketing industry with its exceptional benefits and performance potential. With the increase in competition, it becomes crucial for businesses to develop a complete marketing strategy to capture a larger audience for improved benefits. Therefore, many software and tools are devised to direct the brands’ growth constructively by signifying different marketing campaigns. Among them, SMS Marketing has taken this requirement by storm and promises to deliver the desired outcomes more ergonomically and seamlessly. In this guide, we will discuss its types and benefits to businesses.
What Is SMS Marketing?
SMS Marketing is a new strategy that features the users grabbing with the help of Short Message Service (SMS). The companies extract and capture the clients’ data and use it to promote their products by approaching potential customers directly. Ultimately, there is a maximum chance for increased sales and revenue. After the COVID Pandemic, there has been a significant rise in its usage to meet the current marketing demands and stand out at the top among the competitors. Besides, many tools and applications are available that swiftly direct text messages to a big audience to ease your work.
Types Of SMS Marketing
Before heading towards the benefits, it is compulsory to comprehend the types of SMS Marketing as it correspondingly relates to the advantages. In the under-section, we have listed some of them for enhanced understanding.
1 – Promotional SMS Marketing
Promotional SMS Marketing is the most desirable type, featuring messages promoting different products and offers. With their help, you can create awareness regarding your brand’s services and occasional sales that grab the users’ attention. Moreover, you can send opt-in messages to get personalized details, like Emails, phone numbers, interests, and marketing demands. In this way, you can redirect your campaign to ensure a better experience.
2 – Transactional SMS Marketing
Transactional SMS Marketing is something different than that Promotional and Email marketing as it features the sharing of transaction and product delivery information. You can send these messages to keep your customers aware of the financial concerns about your company. Furthermore, this marketing involves due reminders, account balances (in the case of banks), and shipping updates. Resultantly, you will remain in constant touch with the users, increasing your credibility and worth.
3 – Customer Service SMS Marketing
Lastly, there comes Customer Service SMS Marketing. With its help, you can get the customers’ suggestions and feedback regarding your brand’s performance. You can redirect them to numerous forms by sending links in these texts. Ultimately, the users will express their concerns and the non-functional structures of your business. By improving them, you will be able to approach the customers more productively and effectively to generate more revenue.
Benefits Of SMS Marketing
We have listed some of the most exclusive benefits of SMS Marketing based on their seamless and functional approach to a larger market.
1 – Fast Clients Approach
With the help of SMS marketing, you can reach customers faster than other campaigns, like Email and Social marketing. The users will receive your messages instantly as you press the send button. One of the best things about SMS is that users don’t need to be online or connected to the Internet to receive these messages.
As a result, even during a network breakdown, you can contact customers. Additionally, you can also target the audience residing in remote areas where there is no internet access. Thus, you can scale your company to a more advanced level by capturing more clients and generating more sales. Therefore, you must adopt SMS marketing for better results.
2 – High Open Rates
In the previous section, we have described that the users don’t need to connect to a network to read and respond to texts. This attribute has significantly improved the opening rate of SMS marketing. In comparison, 76% of users open the messages on their mobile compared to 61% in the case of Email marketing. In this way, you can improve your marketing ROI for better performance. Further, it drives more traffic toward your business, resulting in increased sales and revenue.
3 – Increased Responses
Short Message Service (SMS) is proven to be the most effective campaign to capture a larger audience and increase traffic. Compared to Email marketing, where only 31% of receivers respond to the messages, a survey revealed that 53% of the users open the links and opt-in forms sent through SMS marketing. The big difference clearly indicates the performance and dominance of texts over Emails and other messages.
4 – Low Competition
Although SMS is the oldest and most primitive method of texting and chatting, many companies still use other modes for marketing their products. So, you will face no or very little competition while accessing the customers. Besides, the low competition also paves the way for you to capture numerous clients and enjoy useful benefits and advantages in return.
5 – Enhanced Credibility
In the previous section, we mentioned that only a few companies are implementing SMS marketing strategies in their campaigns. As a result, people are not adapted to receive promotional text on their phones. Whenever they receive these messages, it arouses a curiosity between them, which ultimately improves the opening rate. Additionally, a perfectly compiled message enhances your brand’s credibility and drives positive responses.
6 – Cost-Effective
Lastly, SMS marketing is cheap and costs little on your budget. The automation tools are easily accessible, offering affordable membership plans. As a result, businesses of all levels can enjoy the potential of this unique marketing strategy to improve the clients’ approach. Ultimately, it boosts their sales and generates more revenue.
All these are the details about the types and benefits of SMS Marketing. In conclusion, it is an ultimate demand of the modern world to use all the strategies for reaching a maximum number of clients and potential customers. With the help of Short Message Service (SMS) marketing, you can directly and effortlessly approach users to promote your products and offer your services. In addition, you can integrate with several tools and software to track your performance and achieve more ergonomic results. That’s all about this guide. Stay tuned for more information!