Instagram has become one of the most widely used social media applications around the globe. Due to its popularity, many companies have developed Instagram downloader software. These tools and software help people, and brands as well, to download content directly from Instagram. These tools are being used at a large scale for both personal and business use.
These tools can impact your brand in many ways. Understanding this impact can build or ruin the reputation as well as the growth of the brand. This blog will tell you how. But first, let’s understand what Instagram downloader tools are.
What is an Instagram Downloader?
An Instagram downloader tool is a software that helps people download media from Instagram. These tools are governed by third parties. This means that Instagram itself does not have any downloader. These tools are developed by other companies to help people download their required media from Instagram.
The ethical case of these tools is somewhat of a grey area. People who advocate the use of these tools claim that it is fine to download media from Instagram with the help of these tools as long as it is used in an ethical way.
However, some contend that employing these tools is incorrect because Instagram does not offer a downloading capability. Whatever the case is, using these tools can impact your brand both positively and negatively. Let’s discuss both of these impacts.
The Positive Impact of Instagram Downloader Tools on Your Brand:
The utilization of Instagram downloader tools has the potential to significantly enhance the favorable influence on one’s brand. There are a few factors involved in this.
I. You Can Reuse Your Old Content:
Let’s say your Instagram account is booming. But now, for some reason, you don’t have much content left to create. In this case, you can download content from your brand’s own account and edit it for repurposing.
Here’s an example of it. Assume that you run a sports coaching business and you won a great victory some months ago. Now, you can download the media you posted about the victory, edit it, and re-upload it with the caption “Throwback to our victory 4 months ago.”
However, you have to understand that this method is more efficient for people who do not keep their original media in their archives. Since they do not store their pictures and videos, downloading them from old posts is useful.
II. It Can Save Your Resources:
Using the media that has been already published on Instagram can save you a lot of resources. Many successful Instagram accounts just download the content uploaded by someone else and use it for their own purpose. This helps them create content free without having to invest much.
Here’s an example for you to understand how this may happen. A sports news account “@433” used a reel that was originally posted on the “@fcbarcelona” account.
In a similar way, you can use these tools to download content from other accounts and use it for your brand. However, you must confirm that the other accounts permit it. Otherwise, you will have to face copyright issues.
III. It Can Elevate Learning:
Instagram downloader tools can help you upgrade the way you teach, learn, and present things for your brand. This is a digital age and there’s no better way to train your employees than with the help of visual media. You can download a diverse category of different media from Instagram and tailor it for learning purposes.
Let’s understand this by using a sports example once again. Let’s say you run a football coaching business and want to train your students in an effective way. You can download a lot of football management-related content from Instagram. After that, you can edit and tailor it by adding your own ideas and teaching it to your students.
In this way, the learning processes can be improved to a great extent by using these Instagram downloader tools.
Negative Impact of Instagram Downloader Tools on Your Brand:
Since these downloader tools are developed and run by third-party companies, there’s always a risk of a negative impact. Let’s see how it can happen.
I. You Can Face Copyright Issues:
Facing copyright issues is one of the biggest negative impacts of using these downloader tools for your brand. This happens when you download and use content taken from other people’s accounts without their permission and use it for your own brand.
This thing can be avoided by asking permission from the user directly. If not, downloading content that is not copyrighted can also save you from facing these problems.
II. You Cannot Generate Money from Content:
Another way your band can be impacted negatively with these tools is that you cannot make money from the content. The reason is obvious. Since the content is not originally yours, you cannot make any ad revenue from it. Moreover, landing sponsors also becomes harder because of using the downloaded content from Instagram.
III. It Can Damage Your Brand’s Reputation:
Using the downloaded media with the help of these downloader tools can damage the reputation of your brand. One of the basic elements of a brand’s success is originality. People demand original content to be shared with them. This helps build trust between you and your audience.
But when you use downloaded content of someone else, your reputation is at risk. You can lose a good amount of audience if you’re not careful with this situation.
The Right Way to Use Instagram Downloader Tools for Brand:
Just because these tools are developed by third parties doesn’t mean that you can’t use them. There are many brands using these tools to download and use content for their brand. You just have to do it the right way and here’s how it’s done:
- Only download the content that is not copyrighted
- Ask permission from the accounts before downloading and using their content
- Provide reference to the source account of content in the caption when you publish it
- Edit pictures and videos properly before using them
That’s pretty much it. Instagram downloader tools are being widely used by brands to download and use content. Since these tools are developed by third-party companies, they can impact your brand in both positive and negative ways. The positive impacts of these tools can uplift the growth of your business. On the other hand, the negative ones might compromise it.