SOFTSWISS Unveils Integration of Artificial Intelligence for Enhanced iGaming Platforms Design

During an interview with European Gaming, Olga Ivanchik, Head of Webstudio at Softswiss, revealed that she introduced a captivating idea to Tatsiana Sokolovskaya, the Design Team Lead. This idea stemmed from her inspiration from a LinkedIn post showcasing a rising design trend in the USA – professional designers’ integration of AI apps and services.

Recognizing the extensive volume of graphic design work undertaken by their studio, including the creation of captivating page layouts and the selection of visually appealing graphics, Olga understood the potential value of this innovation for their team. To showcase the possibilities, she shared relevant examples with Tatsiana and other designers, highlighting the various applications that could be utilized for this purpose.

Intrigued by this concept, the team embarked on an exciting journey to explore this design trend further. The response from the design team was overwhelmingly positive, leading them to conduct a trial run of integrating artificial intelligence into their design process. With a dedicated group of designers assigned to the task, they trained the AI tool to generate creative layouts over a month.

Olga found this idea immensely captivating and inspiring as she realized the potential benefits it could offer both their clients and designers. She wanted to encourage her team to embrace this new technology and motivate them to utilize AI. Together with the team, they developed a plan to master the application, outlining initial tasks and closely monitoring the progress. Their results were something to be proud of, showcasing significant growth and development among their specialists. However, the team’s genuine enthusiasm truly serves as an inspiration beyond any tangible accomplishments.

Exploring the Development Process of iGaming Projects by SOFTSWISS WebStudio and the Role of AI in Design

Further discussing the development process of iGaming projects by SOFTSWISS WebStudio and the role of AI in design, Olga explained that their creative journey begins by acquiring a detailed brief from the client, encompassing their specific requirements and preferences. For instance, the client might envision a tropical island with light colors, featuring vibrant parrots and other elements that suit the theme. Utilizing these inputs, their illustrator and designer seek references and inspiration, seeking ideas for the new project. The designer creates multiple layout to present to the client for review and potential revisions.

This process requires a significant investment of time and effort, typically several weeks or more, depending on factors such as the project’s complexity, client feedback, and specific requirements. WebStudio’s primary objective is to deliver a project that perfectly aligns with the client’s expectations while providing exceptional service at every stage.

As a result, while the essence of these images remains consistent, their form and presentation vary. The team’s illustrators and animators meticulously refine these generated images, using them as a foundation for creating multiple templates to be shared with the client.

Main Benefits of Incorporating AI into the Design Process

When asked about the main benefits of incorporating AI into the design process, Olga highlighted the significant advancements made by SOFTSWISS and their team. She emphasized the remarkable reduction in turnaround time for creating initial layouts as a notable advantage. Previously, this process could take several weeks, but now they can generate numerous high-quality images with intricate details in considerably less time. Clients are presented with multiple layout options, sometimes even dozens, offering a wider array of logo variations. This optimization of speed, quality, and quantity has achieved what once seemed nearly impossible.

The integration of artificial intelligence has also provided designers with an additional level of freedom and creativity. They now have access to a broader pool of images for further processing, allowing them to explore previously underutilized techniques. Moreover, the designers actively develop their skills in formulating precise queries to extract optimal results from AI based on specific requirements. In doing so, they contribute to the ongoing training of AI, ensuring the attainment of the most relevant outcomes in the future.

Understanding the Motivation to Work with AI and its Impact on the Team

In the subsequent question posed by European Gaming regarding the success of motivating the team to work with artificial intelligence and its impact on team engagement, Olga expressed her perspective. Her goal was to ignite motivation within the team and invigorate their creative spirits, as day-to-day work often leaves little room for embracing novelty and creative pursuits. The introduction of AI provided an avenue to infuse refreshing diversity into the regular workflow of designers, allowing them to engage in new and captivating tasks.

To accomplish this, they invited designers to reimagine the existing online casino frontend template, fully embracing the capabilities of AI. Their task was to develop ideas and create their banners, graphics, and other elements according to their vision. This opportunity allowed them to practice, experiment, and give shape to ideas that may not have aligned with previous client requirements. The outcome was a plethora of unique templates that could readily be offered to clients.

This experience proved to be a profound source of inspiration for the designers. The competition stimulated their creativity, enabled skill refinement, and provided a deeper immersion into the realm of AI, unlocking their inherent potential. As a result, they now approach new challenges with enthusiasm and readiness.

The integration of AI has also led to the establishment and launch of an innovation department within WebStudio. In the short term, their primary focus is developing and scaling up AI implementation. They strive for excellence in this domain, ensuring that designers possess the proficiency to translate their visual concepts into precise queries for AI effectively. By doing so, they aim to deliver layouts that surpass operator and player expectations, leveraging the capabilities of this remarkable assistant. Looking ahead, they harness innovation across all aspects of the iGaming business.

Addressing Concerns Regarding AI Potentially Displacing Designers in Online Casino Projects

During the interview, the final question revolved around concerns regarding AI displacing designers in online casino projects. In response, Olga was eager to dispel the misconception that AI would replace designers and illustrators in this context. She emphasized that artificial intelligence is a tool to amplify their creativity and accelerate their work process, positioning it as a valuable assistant.

To illustrate her point, Olga drew a parallel with the emergence of cinema, which did not lead to the disappearance of theatre. Similarly, AI cannot replace the creative design profession; it provides designers with additional options and possibilities, enhancing their creative journey. While AI can generate initial images or suggest ideas, the refinement, post-processing, and transformation of these ideas into the final design still rests on designers’ shoulders. They infuse layouts with uniqueness, make necessary edits, and collaborate with clients to achieve desired outcomes.

Olga highlighted that artificial intelligence lacks the attributes of creativity, intuition, and the capacity to grasp the emotional aspects of design. Its ability to create genuinely meaningful designs that evoke emotions. A designer’s work requires creativity, inspiration, imagination, and an aesthetic sense to craft unique designs that convey specific emotions and reflect the subjects and themes of the project.

The use of AI in designing online casino projects streamlines and accelerates the development process, but it does not diminish the designer’s role. The combination of creative thinking and human experience, augmented by artificial intelligence, yields the best results in crafting high-quality and appealing designs. Therefore, there is no need to fear that AI will replace designers.


To summarize, when it comes to trusted online casinos, important factors include licensing and regulation, fairness and transparency, website design, user-friendliness, security and privacy measures, game selection, payment options, responsive customer support, responsible gambling policies, positive reputation and feedback, mobile compatibility, as well as regular audits and testing. Among these aspects, web design holds significant importance as it shapes the initial impression and attracts prospective players. A visually appealing and well-designed website enhances aesthetics and contributes to a positive user experience.

The use of AI in designing online casino projects can boost productivity and accelerate the development process. It provides designers additional options and possibilities to craft unique designs that reflect specific emotions and convey desired messages. However, it is important to understand that AI cannot replace or diminish the role of creative professionals. Artificial intelligence lacks creativity, inspiration, intuition, and aesthetic sense, so the work of designers is still an irreplaceable part of successful design projects. Organizations can create meaningful designs that align with their objectives by combining AI and the designer’s expertise.

Softswiss Webstudio’s pioneering efforts in web design, powered by AI, are set to revolutionize the landscape of iGaming platforms’ web design. These advancements will significantly impact player attraction and engagement while enhancing online casinos’ overall quality and credibility.


Raj Doshi

I am Raj Doshi, a versatile content writer, and we offer content related solutions for effective digital marketing. Our team of experts ensures that every content-related requirement is met through flawlessly written and technically correct SEO articles, blog spots etc that we offer our clients to increase brand value and visibility of the company.

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