During an interview with European Gaming, Olga Ivanchik, Head of Webstudio at Softswiss, revealed that she introduced a captivating idea to Tatsiana Sokolovskaya, the Design Team Lead. This idea stemmed from her inspiration from a LinkedIn post that showcased a rising design trend in the USA – the integration of AI apps and services by professional designers.
Recognizing the extensive volume of graphic design work undertaken by their studio, including the creation of captivating page layouts and the selection of visually appealing graphics, Olga understood the potential value of this innovation for their team. To showcase the possibilities, she shared relevant examples with Tatsiana and other designers, highlighting the various applications that could be utilized for this purpose.
Intrigued by this concept, the team embarked on an exciting journey to explore this design trend further. The response from the design team was overwhelmingly positive, leading them to conduct a trial run of integrating artificial intelligence into their design process. With a dedicated group of designers assigned to the task, they trained the AI tool to generate creative layouts over a month.
Personally, Olga found this idea to be immensely captivating and inspiring as she realized the potential benefits it could offer both their clients and designers. She wanted to encourage her team to embrace this new technology and motivate them to start utilizing AI. Together with the team, they developed a plan to master the application, outlining initial tasks and closely monitoring the progress. The results they achieved were something to be proud of, showcasing significant growth and development among their specialists. However, it is the team’s genuine enthusiasm that truly serves as an inspiration beyond any tangible accomplishments.
Exploring the Development Process of iGaming Projects by SOFTSWISS WebStudio and the Role of AI in Design
Further discussing the development process of iGaming projects by SOFTSWISS WebStudio and the role of AI in design, Olga explained that their creative journey begins by acquiring a detailed brief from the client, encompassing their specific requirements and preferences. For instance, the client might have a vision of a tropical island with light colors, featuring vibrant parrots and other elements that suit the theme. Utilizing these inputs, their illustrator and designer embark on a quest for references and inspiration, seeking ideas for the new project. Guided by the overall concept, the designer creates multiple layouts that are then presented to the client for review and potential revisions.
This process requires a significant investment of time and effort, typically spanning several weeks or more, depending on factors such as the project’s complexity, client feedback, and specific requirements. At WebStudio, their primary objective is to deliver a project that perfectly aligns with the client’s expectations while providing exceptional service at every stage.
As a result, while the essence of these images remains consistent, their form and presentation vary. The team’s illustrators and animators meticulously refine these generated images, using them as a foundation for creating multiple templates to be shared with the client.
Main Benefits of Incorporating AI into the Design Process
When asked about the main benefits of incorporating AI into the design process, Olga highlighted the significant advancements made by SOFTSWISS and their team. She emphasized the remarkable reduction in turnaround time for creating initial layouts as a notable advantage. Previously, this process could take several weeks, but now they can generate numerous high-quality images with intricate details in considerably less time. Clients are presented with multiple layout options, sometimes even dozens, offering a wider array of variations for logos. This optimization of speed, quality, and quantity has achieved what once seemed nearly impossible.
The integration of artificial intelligence has also provided designers with an additional level of freedom and creativity. They now have access to a broader pool of images for further processing, allowing them to explore techniques that were previously underutilized. Moreover, the designers actively develop their skills in formulating precise queries to extract optimal results from AI based on specific requirements. In doing so, they contribute to the ongoing training of AI, ensuring the attainment of the most relevant outcomes in the future.
Understanding the Motivation to Work with AI and its Impact on the Team
In the subsequent question posed by European Gaming regarding the success of motivating the team to work with artificial intelligence and the impact it has had on team engagement, Olga expressed her perspective. Her goal was to ignite motivation within the team and invigorate their creative spirits, as day-to-day work often leaves little room for embracing novelty and creative pursuits. The introduction of AI provided an avenue to infuse refreshing diversity into the regular workflow of designers, allowing them to engage in new and captivating tasks.
To accomplish this, they invited designers to reimagine the existing online casino frontend template, fully embracing the capabilities of AI. Their task was to develop ideas and create their banners, graphics, and other elements according to their vision. This opportunity allowed them to practice, experiment, and give shape to ideas that may not have aligned with previous client requirements. The outcome was a plethora of unique templates that could readily be offered to clients.
This experience proved to be a profound source of inspiration for the designers. The competition stimulated their creativity, enabled skill refinement, and provided a deeper immersion into the realm of AI, unlocking their inherent potential. As a result, they now approach new challenges with enthusiasm and readiness.
The integration of AI has also led to the establishment and launch of an innovation department within WebStudio. In the short term, their primary focus is on developing and scaling up AI implementation. They strive for excellence in this domain, ensuring that designers possess the proficiency to translate their visual concepts into precise queries for AI effectively. By doing so, they aim to deliver layouts that surpass operator and player expectations, leveraging the capabilities of this remarkable assistant. Looking ahead, they are committed to harnessing innovation across all aspects of the iGaming business.
Furthermore, the team has taken a significant step forward by using AI to create animations for existing images and layouts. This innovative approach enhances the final result, making it more emotionally appealing to both clients and players.
Read Also: Biggest Ethical Considerations in Artificial Intelligence
Addressing Concerns Regarding AI Potentially Displacing Designers in Online Casino Projects
During the interview, the final question revolved around concerns regarding AI displacing designers in online casino projects. In response, Olga was eager to dispel the misconception that AI would replace designers and illustrators in this context. She emphasized that artificial intelligence serves as a tool to amplify their creativity and accelerate their work process, positioning it as a valuable assistant.
To illustrate her point, Olga drew a parallel with the emergence of cinema, which did not lead to the disappearance of theatre. Similarly, AI cannot replace the creative design profession; instead, it provides designers with additional options and possibilities, enhancing their creative journey. While AI can generate initial images or suggest ideas, the refinement, post-processing, and transformation of these ideas into the final design still rest on the shoulders of designers. They infuse layouts with uniqueness, make necessary edits, and collaborate with clients to achieve desired outcomes.
Olga highlighted that artificial intelligence lacks the attributes of creativity, intuition, and the capacity to grasp the emotional aspects of design. It is limited in its ability to create genuinely meaningful designs that evoke emotions. The work of a designer requires creativity, inspiration, imagination, and an aesthetic sense to craft unique designs that convey specific emotions and reflect the subjects and themes of the project.
The use of AI in designing online casino projects streamlines and accelerates the development process, but it does not diminish the role of the designer. The combination of creative thinking and human experience, augmented by artificial intelligence, yields the best results in crafting high-quality and appealing designs. Therefore, there is no need to fear that AI will replace designers.
Conclusion
To summarize, when it comes to trusted online casinos, important factors include licensing and regulation, fairness and transparency, website design, user-friendliness, security and privacy measures, game selection, payment options, responsive customer support, responsible gambling policies, positive reputation and feedback, mobile compatibility, as well as regular audits and testing. Among these aspects, web design holds significant importance as it shapes the initial impression and attracts prospective players. A visually appealing and well-designed website not only enhances aesthetics but also contributes to a positive user experience.
The use of AI in designing online casino projects can boost productivity and accelerate the development process. It provides designers with additional options and possibilities to craft unique designs that reflect specific emotions and convey desired messages. However, it is important to understand that AI cannot replace or diminish the role of creative professionals. Artificial intelligence lacks creativity, inspiration, intuition, and aesthetic sense, so the work of designers is still an irreplaceable part of successful design projects. By combining AI and the designer’s expertise, organizations can create meaningful designs that perfectly align with their objectives.
Softswiss Webstudio’s pioneering efforts in web design, powered by AI, are set to revolutionize the landscape of iGaming platforms’ web design. These advancements will significantly impact player attraction and engagement while enhancing the overall quality and credibility of online casinos.
Ref: https://casinobeats.com/2023/07/06/amplifying-creativity-softswiss/
