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Backlink Checker Tools

Best Backlink Checker Tools for 2023

Backlink checker tools are the requirements of every search engine optimization expert or website owner. With the help of these tools, you can check which websites have responded to your content and how well your links are doing in the site ranking. You can also check your and competitors’ websites’ credibility, authenticity, and traffic. In this way, you can follow the right strategy to build new links and eliminate spam after recognizing them.

We have listed the top 5 best backlink checker tools you should own from so many available options in 2023.

What Are Backlinks?

Backlinks are the corresponding links a website gives to other websites for promotion, acknowledgment, and reference. Whatever the purpose is, every site needs a bulk of these links to rank higher in rankings and achieve better results. A web page with a strong backlink profile possesses more authority and is considered more authentic than others with fewer inbound links. In search engine optimization, backlinks contribute about 60% to help a site appear in the top results for a particular query. Therefore, you must focus on this crucial factor if you also run a marketing blog, e-commerce platform, or website.

Best Backlink Checker Tools For 2023

In the under-section, we have detailed the top 5 best backlink checker tools you should consider purchasing in 2023. Check out their pricing and pick the one according to your budget.

1 – Semrush 

Semrush is the leading search engine optimization platform that provides services from On-Page SEO to link building. Moreover, you can analyze your site’s backlinks through the link checker tools. A total of 5 options are available.

  • Backlink Analytics: You can check the links authenticity and track their impacts on the site.
  • Audit Tool: With its help, you can identify and remove spam links from your site.
  • Backlink Gap: This tool helps you identify the links outreach.
  • Bulk Backlink Analysis: Analyze numerous competitors at once.
  • Link Building Tool: You can create new links by exploring the top websites.


Semrush offers 3 membership plans for the businesses of all sizes so you can select the one accordingly.

  • Pro: $119.95 per month
  • Guru: $229.95 per month
  • Business: $449.95 per month

2 – Ahrefs

Secondly, we have listed Ahrefs backlink checker tool in this rundown for its top-quality features and excellent link-exploring technique. Thus, you can take your website to the next level by getting essential metrics regarding your site’s health and database. Some of the top benefits of this tool are the following.

  • Referring Domains: You can easily get insights regarding the numbers and quality of referring domains.
  • Backlinks: Enter the desired URL to get the complete backlinks profile.
  • Domain Rating: Ahrefs rank website authority as domain rating, letting you know its potential to rank in Google.


Likewise Semrush, Ahrefs also offer different subscription plans. These are mentioned below.

  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Enterprise: $999 per month

3 – Moz

Moz is one of the most effective SEO tools, with several top-tier features and options. The premium version allows you to do keyword research as well as get the details about the websites’ links. Head towards the link explorer section and start generating insights. Some other essential attributes are the following:

  • Domain Authority: With the help of Moz, you can easily find the domain and page authority of websites.
  • Competitor Analysis: The link explorer tool helps you analyze the competitors and watch their backlinks.
  • Anchor Text: You can also easily determine the anchor text of backlinks to extract the potential keywords.


Moz offers 4 membership plans. You can choose any of them on a monthly or annual basis. The prices are mentioned below.

  • Standard: $99 per month
  • Medium: $179 per month
  • Large: $299 per month
  • Premium: $599 per month

Read Also: Which Plugins Do You Need on a New WordPress Website?

4 – Neil Patel’s Backlink Checker Tool

Neil Patel backlinks checker tool has also entered this rundown for exceptional attributes and link processing techniques. You can audit your backlink profile by entering the URL. Further, you can get details about the competitors. Some other essential benefits are following.

  • Link Filtering: You can easily analyze which links perform well for your website.
  • Competitive Analysis: Add the competitor’s website link to the search box and start exploring new opportunities.


Every brand can acquire Neil Patel’s tool because of cost-effective membership plans. These are the following.

  • Individual: $12 per month
  • Business: $20 per month
  • Enterprise: $40 per month

5 – SE Ranking

Lastly, we have listed the SE Ranking among the top 5 best backlink checker tools to buy in 2023. With its help, you can analyze the links of any website and design a strategy accordingly. Further, you can get productive insights for expanding your dimensions. Other crucial benefits are the following.

  • Referring Domain and Backlinks: Paste the website’s URL in this tool, and you will be able to see all the referring domains and backlinks of the site.
  • Anchor Texts: Additionally, you can analyze the anchor texts to boost interlinking.
  • Top Linked Pages: Besides, SE Ranking gives your metrics about the top-linked website pages.


In the under-section, we have listed the plans and prices of SE Ranking.

  • Essential: $31.20 per month
  • Pro: $71.20 per month
  • Business: $151.20 per month

Final Verdict

All these are the details about the top 5 best backlink checker tools to buy in 2023. In conclusion, building and monitoring your website’s inbound links is crucial as it determines the search rankings and keyword positions in the results. Furthermore, backlinks contribute much to the site’s health status and credibility. Therefore, you must purchase a top-quality tool to regularly check the backlinks’ status. All the options listed in this guide are proven to deliver all the desired outcomes. Thus, grab the one and help your content rank high in SERP. That’s all about this guide. Stay tuned for more information!

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