Reasons Why Your eCommerce Store Not Performing Well On SERP

An eCommerce store establishment is a hassle-free process. But the most challenging part is increasing your online store’s visibility, reach, and performing well on SERP. The surge in eCommerce business stands for 2.64 billion digital buyers in 2023. It contributes approx 33.3% of the global population.

How Many People Shop Online in 2023? [Updated Feb 2023] (

Concentrating on your SERP ranking to get the maximum reach and attract visitors to your online store would be better. It has been reported that online shoppers will rise to 2.77 billion in 2025. Therefore, if your eCommerce store is underperforming in the SEO game, you need to focus on getting more potential customers by considering SERP ranking. No ifs and buts! The most brutal reality is that 80% of eCommerce stores fail due to poor performance on SERP. But having a higher ranking on the SERPs shows how target customers see your site – if it seems reliable or not!

The Shocking Truth Behind 80% eCommerce Business Failures! – YouTube

Maximizing your competitiveness is one of the best ways to boost your site’s position on the SERPs. Struggling with the underperformance of your eCommerce store on SERPs? The best reasons to know are tips to improve performance, and more!

Significance of SERP Ranking in eCommerce

A higher ranking in the SERPs is crucial for eCommerce stores as it generates organic traffic to your site. These organic visitors have a higher likelihood of becoming consumers and possible leads. Moreover, the higher the organic inbound leads you target, the minimal you shell out for marketing. You will obtain even more traffic if you can demand the highest spot! Backlinks also  grow significantly, which gives you more authority in search engines’ eyes.

You must be willing to rank higher than your business rivals as it makes the process seamless for the shoppers to identify your eCommerce store and buy from it. In today’s scenario, you must be on the first page of the search engines as the recent research by Optify has discovered that eCommerce Store performance is a significant factor, and the eCommerce websites need to show up on the 1st page of Google, mainly in 1 of the top 3 organic positions. It’s because the spots gain 58.4% of all clicks from the users. The eCommerce site ranked #1 got an approx CTR of 36.4%, and the #2 and #3 sites got 12.5% and 9.5%, respectively.

In case your eCommerce site doesn’t get placed among the first few SERP results, customers will see those websites as skeptical. It is also a pure indication that search engines like Google don’t consider it reliable. This means you won’t get maximum website traffic and will face lower conversion rates from organic advertising.

In order to boost your SERP ranking and credibility, you should fulfill your customer expectations, prove your worth, and keep providing top-notch content to your customers. Now that you have understood the significance of top SERP ranking in eCommerce, these tips are below to boost your SERP ranking.

8 Strategies to Boost the SERP Ranking of Your E-Commerce Website

Obtaining a higher ranking in the SERPs for your eCommerce store isn’t too challenging. It requires some time and effort. So, these are the top 8 strategies to follow!

●   Ensure maximum site security

Site security impacts user experience, even though it does not immediately impact your SERP ranking. Nobody would like to leave their crucial information, for example, credit or debit card information, on dubious sites with lesser data protection facilities.

Poor user trust impacts your eCommerce site’s performance, leading to a poor ranking. Therefore, to boost confidence and ramp up the site’s safety, you need to buy SSLcertificate, update your website daily, install high-security plugins, conduct security patches, and ensure superior site uptime.

Your SSL certificate must be purchased from reliable and renowned brands as many resellers offer low budget or cheap SSL certificate with different types of SSL certs. Additionally, you want to employ only safe web hosting providers, reinforce network security, fortify your firewall, and keep a site backup.

●   Improve your product pages

The core product page is the landing page for every potential consumer. The most vital factors for embellishing an efficient product page are:

  • Having a transparent CTA
  • Developing a visually charming yet transparent presentation of your product benefits and features
  • Adding testimonials and reviews
  • Incorporating long-tail keywords
  • Ensuring that the data your target audience needs to choose your products can be found easily
  • Optimizing meta descriptions and titles
  • Utilizing color psychology

After that, there’s the whole design! The layout of the product pages plays a vital role in affecting how customers understand it. Hence, you must ensure that the eCommerce site is hassle-free. You must use white space so customers don’t feel burdened with enormous amounts of information.

●   Target the appropriate keywords

Everyone knows the significance of long-tail and short-tail keywords. But are you targeting the right keywords? You must be searching for keywords with minimal competition, lucrative, and have a significant number of monthly searches. Luckily, there are several paid & free tools to find the right keywords, such as Moz, SEMrush, Ahrefs, Ubersuggest, etc.

●   Optimize your inbound links

Link building is tightly related to off-page SEO, and it helps you develop your eCommerce site authority, making the store look more trustworthy. In reality, link-building implies getting links that redirect your site from other sites. Therefore, the higher number of inbound links you have, the more credible your site will look, and the higher will be your SERP ranking. A top-notch way to get these inbound links is by working with a professional link-building service provider to ensure the flow of renowned backlinks from popular sources.

●   Minimize the site’s loading time

Users often wait no longer than 2 seconds as they’re impatient. They are going to abandon your website right away if they have to wait more than five seconds for it to show up. Every millisecond counts, according to study, especially when browsing an e-commerce website.

And yet, there’s more! In addition to negatively affecting conversion and abandonment rates, long loading times degrade the user experience. Google also uses the speed of your eCommerce website’s loading to determine its rating. You can examine how quickly your website loads. There are numerous tools for performance testing, such as Google’s Page Speed Insights.

Have you seen the lower speed of your website? Consider these strategies below to increase speed:

  • Build a site map
  • Restrict coding
  • Utilize minimal images per image or lower the number of thumbnail images
  • Set up an efficient navigation system
  • Consider altering your web host
  • Optimize video content and decrease the size

You’re in the top 10% if your website launches on desktops in less than 2.3 seconds. But for mobile, the optimal timing is 1-2 seconds.

●   Optimize your website to be mobile-friendly

More than 62.06% of every website traffic arrives from smartphones, implying mobile experiences are getting highly crucial. A non-mobile-optimized website leads to poor user interaction, downgrading your reputation, ranking, and poor conversions. Mobile optimization was merely a perk that only specific consumers found impressive. It’s currently one of the most critical SERP ranking parameters that affect how your customers feel about your site.

●   Employ A/B testing

A/B testing detects the conversion rates for several landing page variations to determine which parameters perform higher. You may consider any of these A/B testing strategies:

  • Multivariate testing

With this strategy, you inspect several versions simultaneously instead of just one at a time.

  • Split testing

It’s one of the most common types of testing, where you randomly demonstrate half your customers the authentic version, and the rest notice the variation.

  • Clickthrough rate testing

This is when you make changes to your website’s copy or appearance without altering how it functions.

One of the leading approaches is to A/B test gradually to see what works. It’s recommended 7-14 days to perform A/B testing.

●   Create pertinent content

Relevant content lets you connect with potential buyers, foster customer relationships, and beget trust. It will enable you to add keywords naturally and demonstrates to search engines that you have precious information to offer your website visitors.

You can generate SEO-friendly content after researching a topic, finding the best cases, including the right keywords, incorporating relevant links, and focusing on delivering quality content.

The entertainment value of interactive content increases with its increased dynamism. Online tests, dynamic infographics, surveys, and other content kinds can all be included. By urging people to stay on your website longer, it keeps users interested, which increases lead generation and conversion rates for you.

You will need both interactive and SEO-friendly content to optimize the competitiveness and visibility of your eCommerce store.


Any website that sells goods online needs to comprehend how to rank in the SERPs. Customers won’t see your website if it doesn’t appear in the SERPs. Your e-commerce website can be improved in a number of steps. Researching keywords, optimizing the pages of your website, and constructing backlinks are the first steps in search engine optimization. Additionally, it is crucial to concentrate on mobile device optimization, speed of loading, and site architecture. Keep evaluating your SERP ranking, and optimize it to make the most of sales.

Raj Doshi

I am Raj Doshi, a versatile content writer, and we offer content related solutions for effective digital marketing. Our team of experts ensures that every content-related requirement is met through flawlessly written and technically correct SEO articles, blog spots etc that we offer our clients to increase brand value and visibility of the company.

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