The holiday season is just around the corner, and every business is already gearing up for their holiday collection launch. So, if you run an amazing candle business, you might want to hop on this seasonal train and come up with a collection that screams winter and snow. And if you are thinking of doing that already, we have some amazing tips for selling your candles. So, whether you are launching a gingerbread scent, mulled wine, cinnamon stick, or hot cocoa, in this article below, I will walk you through everything you need to know to help you attract customers, increase sales, and make profits. If this sounds interesting, let us dive in.
1. Source Quality Materials for Your Candles
When selling special edition candles online, you first want to source quality materials for creating your candles. Because these holiday-themed candles tend to sell for a higher price than regular ones, customers expect brands to deliver them with the best possible quality. Candles made from quality materials offer a superior burning experience and enhance the overall feel and look of the product.
So, you must wonder where you can find these top-notch materials. One of the best things to do is contact your small or local businesses selling premium candle-making supplies—wax, molds, or candle jars. By doing so, you are not only supporting small business owners, but they will also make sure you get the best supplies. Overall, sourcing the best material will ensure you deliver the best holiday candles to your customers, positioning you as a reliable candle maker. As a result, you will get more customers and boost sales.
2. Invest in Personalized Candle Packaging
One thing about customers is that they love special edition or personalized candle boxes. And as a candle manufacturer, what better time than the holiday season? Now that you are done sourcing quality materials, it is time to create visually stunning and premium candle boxes.
Personalized packaging will add exclusivity to your offerings and offer customers a memorable unboxing experience that will make them keep buying from you. For example, for Christmas, you can choose red, green, or white colors for the packaging. Also, you can choose imagery and other unique elements to create packaging that will boost your business.
3. Create an Online Store to Sell Your Candles
Now that you have created the perfect packaging and products, you must also consider where you should sell your candles. In this digital age, while there are many sites to sell your products, having a website or an online store is the best way to do that. Gone are the days when customers preferred to visit the store to check the products thoroughly, smell the candles, check the quality, and then buy it. However, today, online shopping is becoming quite normal, and they are not skeptical about ordering stuff online.
Therefore, with a proper website, you can show your product range to your customers all at once and reach a wider audience that can search for these products and buy from you. You can show your collections and single launches all in one place. In addition, you can tell your story through cohesive branding across product packaging and a website with all your brand’s colors.
4. Promote Your Holiday-Themed Candles on Social Media
Today, social media has become the most powerful tool for businesses to engage with their targeted audience and promote their products. And this is no different for candle businesses. As a small business, you must leverage the power of social media platforms like Facebook, Instagram, Pinterest, and more to effectively promote your products.
So, you need to create engaging content and posts with all the information about your products. Create a whole marketing strategy and a catchy campaign with your limited-edition candle collection. By doing this, you can reach your customers, promote your products, and increase sales for your business.
5. Partner with Influencers and Bloggers
With the rise of social media came the storm of influencers and bloggers sharing their lives and product recommendations with millions of followers. Since these influencers have loyal followers who would buy the products they recommended in a heartbeat, businesses started to realize the importance of partnering with them and expanding their client base. You can use this to reach millions of people by collaborating with influencers aligning with your brand and its values.
So, you need to prepare a list of social media influencers who post similar content to your product. You want to shortlist people who usually share home decor and lifestyle content featuring products like candles. However, it is important to know that people with millions of followers usually charge a lot to endorse your products. If you have a limited budget, go for macro-influencers who might not have millions of followers but have higher engagement and conversion rates.
6. Reach Your Audience with Email Marketing
Using email marketing to reach your targeted audience can be a powerful way to promote and sell your candles. While many other channels exist to advertise your limited edition offerings, email marketing can be just as effective. So, how to use this channel to sell your candles? First, you need to create a list of emails from your website visitors, customers, and social media followers. You want to target individuals who are already interested in your products.
Second, you need to create catchy subject lines so your customers are curious to open the emails. Next, you want to create an email pitch resonating with the holiday season. Moreover, do not forget to use high-quality images for your holiday-themed candles with their description. Lastly, if you offer any promotions and discounts, mention that they are only for the holiday season to create a sense of urgency that will make customers want to get their hands on the product before selling out.
Conclusion
Selling candles can be daunting, especially around the holiday season when every brand offers something unique. So, if you want to stay ahead of the competition, all the above tips will help you achieve that. By implementing these strategies, you can sell all your products quickly.
