An eCommerce analytics software provides insight into customer behavior and key performance metrics that support D2C (Direct-to-Customer) companies to boost sales. E-commerce business should select their data integration strategy based on their specific requirements and the data types they require to integrate. Bringing data from multiple sources into a single platform and getting a unified view of the data is essential for eCommerce businesses to analyze and utilize their data to drive growth effectively in the digital landscape.
In this blog post, we will explore the top eCommerce analytics software specially designed to help boost sales ultimately.
What is eCommerce Analytics Software?
E-commerce analytics software monitors the performance of online retailers. This software is instrumental in helping companies discern their best-performing and underperforming products, closely tracking buyer or consumer behavior, and pinpointing various factors that affect the overall business. E-commerce professionals frequently employ these analytics tools to enhance sales and customer experience. Inventory managers utilize them for efficient order fulfilment, while accountants rely on these tools to meticulously trace costs and profitability. It’s worth noting that, despite the reporting and analytics features often found in most e-commerce platforms, dedicated e-commerce analytics software typically stands alone as a comprehensive solution.
Read Also: 6 Powerful E-commerce Marketing Automation Tools in 2023
eCommerce Analytics Software to Boost Sales:
Online shopping has grown significantly in recent years, which makes it essential for retailers to have the best tools to comprehend their market and customers. These powerful tools help businesses collect, analyze, and leverage data to boost sales, enhance customer experiences, and stay competitive in the digital landscape. To get you started in the correct direction, we’ve assembled the best ecommerce analytics tools that you can trust to boost your sales:
1- Google Analytics
Google Analytics is one of the favored data analytics instruments for eCommerce, renowned for its decadent array of actionable insights available at no cost. It serves as an excellent entry point for any eCommerce platform. Notably, it boasts the Google Analytics Enhanced Ecommerce feature, equipping eCommerce proprietors with advanced analytical capabilities. This feature simplifies tracking traffic throughout every sales funnel stage, facilitating more effective marketing strategies. With Google Analytics, you can track website traffic, monitor user behavior, and analyze sales data. You can also set up custom reports and dashboards to understand your audience and product performance better.
Features:
- Enables Data Collections
- Integration With Other Applications
- Track Online Traffic
- Improved Online Advertising
- Find Your Target Audience
Price:
Completely Free
2- Kissmetrics
Kissmetrics is an ideal choice for eCommerce marketers seeking a comprehensive array of metrics. With Kissmetrics, you can uncover essential data points such as average revenue per person, visitor-to-purchase conversion rates, and cart-to-purchase conversion rates. This tool empowers you to search into individual customer behavior while identifying the most influential marketing channels. Leveraging Kissmetrics data, you gain the capability to fine-tune your email campaigns, conduct A/B tests on your marketing approaches, and enhance your website’s bounce rate through the creation of pop-up boxes and notifications. It lets you quickly refine and optimize your eCommerce strategies by providing valuable insights at every customer journey stage.
Features:
- Simple Dashboard
- Custom Event Tracking
- Entry and Exit Pages
- Custom Reports and Dashboards
- Real-Time Reporting
Price Plan:
Silver: $199/month
Gold: $499/month
3- Optimizely
Optimizely’s eCommerce analytics software centers focus on A/B testing and optimization, which aims to enhance the authenticity of the shopping experience. Utilizing Optimizely’s Web Experimentation tool, you can effortlessly configure A/B tests to refine your website content without writing a single line of code. On the other hand, Optimizely’s Full Stack tool empowers you to expedite the introduction of new features. Collecting valuable customer data lets you discern which variations yield the best results. You can experiment with chatbots and checkout flows, reducing the incidence of cart abandonment. However, some users have found Optimizely somewhat time-consuming and have observed a higher price point associated with the platform.
Features:
- Improves User Experiences
- Optimize their Digital Activity
- Optimizely Heatmap
- Multivariate Tests
- Redirect Tests from the Experiment Tabs
Pricing Plan:
Starter: $2000/month
4- Matomo
Matomo emerges as a noteworthy alternative to Google Analytics, appealing to users with strong technical skills. Its standout feature is offering users control over their data while prioritizing privacy protection. It smoothly integrates with various eCommerce platforms, like WooCommerce and Shopify, streamlining access to crucial eCommerce Key Performance Indicators (KPIs), including average order value and conversion rates. This platform allows the convenient setup of automated reports for abandoned shopping carts. The further enriches your analytical capabilities by providing comprehensive sales reports, which can be segmented by elements like geolocation, product, and marketing channel, which offers more profound insights into eCommerce performance.
Features:
- Tracking API
- Data Export and APIs
- All Websites Dashboard
- Real-Time Data Updates
- Track traffic From Search Engine
Pricing Plan:
On-Premise: Free
Cloud: $21/month
5- Pacvue
Pacvue’s eCommerce management platform provides comprehensive end-to-end marketplace management solutions for eCommerce enterprises. This unified platform simplifies the integration of all your digital marketing requirements, encompassing advertising, sales, and operational needs, into a single, streamlined hub. It collaborates seamlessly with major online marketplaces, including Instacart, Amazon, and Walmart. Pacvue Advertising empowers online retailers to maximize the potential of their online advertising campaigns. It offers actionable analytics that can significantly enhance a brand’s online visibility and contribute to increased conversion rates. Moreover, it provides automation capabilities to streamline repetitive and time-consuming tasks, freeing up valuable time and resources to focus on more critical aspects of your business.
Features:
- Digital Shelf Optimization
- Campaign Management
- Analytics Marketing Campaigns
- Easy to Use and Integrate
- Amazing Reporting Platform
Pricing Plan:
Starter: $500/month
Final Words
The top eCommerce analytics software solutions discussed here offer powerful tools for online retailers to understand customer behavior, optimize marketing strategies, and drive sales growth. These tools cater to various business needs and objectives, From free and widely used Google Analytics to specialized platforms like Kissmetrics, Optimizely, Matomo, and Pacvue. Analytics tools can provide insights for eCommerce businesses to make informed decisions, enhance user experiences, and stay competitive in the digital marketplace. Choosing and implementing the right software effectively can significantly improve sales and overall business success.
