Digital marketing

Top 10 Cross-Channel Marketing Platforms to Boost Your Campaigns

Online marketing and advertising require some strategic activity to attain traffic from relevant audiences. This traffic has to be organic instead of drawn by fake methods, as it will only bring the right buyers or customers to your website. And one of the most popular strategies to pull this off is by performing cross-channel marketing.

Cross-channel marketing is a strategy used by brands to engage with customers through various channels. Some of the examples of cross-channel marketing platforms include email marketing, social media marketing, SMS marketing, and running the ads campaign. You can always use automatic scheduling tools to promote your brand via these platforms.

But with the vast variety of options and so many channels to choose from, it might be challenging for brands to select the right option. Therefore, we have compiled a list of the top 10 cross channel marketing platforms that will help to boost your marketing campaigns online.

What is Cross-Channel Marketing?

Cross-channel marketing integrates various marketing channels to create a seamless customer journey for your intended audience. It is important for channels to collaborate and ensure that their messages are aligned and flow seamlessly from one to another.

Top Cross-Channel Marketing Platforms

It is essential for businesses to use cross-channel marketing to provide a smooth and clear experience to their customers and to make them loyal. Here you will get some of the best cross-channel marketing platforms:

1- AdMob

Google’s AdMob is a platform that helps app developers monetize their apps by allowing targeted in-app advertising. It is completely free to use. You are allowed to run campaigns on mobile apps whose users align with your targeted audience. Google’s marketing and advertising products include powerful targeting and monitoring capabilities through AdMob. AdMob allows companies to link various Google Ads campaigns that give them a more comprehensive understanding of their paid advertising efforts.

2- Adobe Advertising Cloud

Adobe’s advertising software delivers a robust feature set that’s excessively useful for sellers to advertise offline and online. It is also useful to sync up all your efforts from print media and television to display ads, emails and more. This platform is ideal for larger enterprises due to its powerful features and affordable pricing. It can be very useful for businesses to enhance their conversion rates and reduce their bounce rates.

3- Mailchimp

Mailchimp is an email marketing tool for brands and businesses with vast capabilities. Its value-added capabilities include signup forms, spam filter diagnostics, auto-responders and split testing. This tool is compatible with both Magento versions, ensuring its functionality after you migrate from Magento 1 to Magento 2. It is also useful for larger enterprises to run email marketing campaigns to enhance their engagement with customers. In addition, it makes them able to convince customers through a clear and concise call-to-action (CTA).

4- SEMrush

SEMrush is useful for business to manage their marketing campaigns, such as content marketing, social media and SEO campaigns. It has the ability to identify trends and innovation in the industry market and assist businesses in making adjustments for improvement. It also can be useful for understanding your website better, which helps you to SEO-optimize it for generating effective and valuable leads. This will assist you in increasing conversion rates and decreasing bounce rates.

5- Hootsuite

Hootsuite is a marketing tool businesses use to manage social media. It enables businesses to track their customers’ posts on social media platforms. In addition, it allows businesses to schedule their posts and analyze their statistics. It is able to measure a site’s traffic to find innovative ways to enhance site visitors. Useful in monitoring audience engagement which can be increased by producing engaging content that appeals to audiences to perform actions to reduce bounce rate.

Read Also: Marketing Challenges in 2023 and How to Overcome Them

6- Google Ads Performance Grader

Google AdsPerformance Grader is a valuable platform for businesses to assess the actual performance of their Ads campaigns. This is one of the cost-effective tools because it is free. It is also easy to use because of its user-friendly interface. Businesses are allowed to receive a free comprehensive report on their Google Ads performance within a minute of submitting their account’s email address. The report includes a final grade for your overall performance.

7- Freshchat

J.D. Power reports that live chat is the primary way online customers prefer to contact businesses. 42% of customers choose live chat over email (23%) and social media (16%). This highlights the importance of including a chat tool in your cross-channel marketing campaign. Freshchat is a tool designed for sales, marketing, and customer service that allows for live communication and interaction. It provides effective messaging features that personalize communication and customize real-time chats according to clients’ requirements.

8- SlickText

This platform offers SMS marketing services to help businesses to increase traffic and conversion rates through text messaging campaigns. It provides a comprehensive range of features for different SMS campaigns, including advanced reporting tools. This platform is able to manage text surveys and website popups to help businesses to make their objectives and goals clear. With the use of slick text, businesses are able to manage their automated workflows.

9- Screaming Frog

This program is designed to help you identify and resolve issues with headers, broken links, and similar problems. This allows businesses to discover broken links and duplicate content to make adjustments to achieve expected results. Using screaming frog, you can extract data with XPath to ensure the security of the site. 

10- SpyFu

SpyFu is a cross-channel marketing platform that allows digital marketers to perform better in research by utilizing keyword searches. You can use SpyFu to discover the most effective keywords used by your competitors in their paid and unpaid search campaigns. In addition, it allows you to research your competitors’ campaigns in PPC and SEO marketing. 

Conclusion

Cross-channel marketing platforms are invaluable tools for businesses seeking to create cohesive and impactful campaigns across multiple channels. The top 10 platforms mentioned above offer a range of features and capabilities to help you automate, analyze and optimize your marketing efforts. Whether you are a small business or an enterprise, a platform on this list can meet your specific needs. So, take advantage of these platforms to boost your campaigns and drive better results.

Noman Sarwar

Noman Sarwar is highly experienced in creating engaging content that adds real value to a blog, website or brand. He is creating content for multiple niches like technology, SEO, Marketing, Health, Education and Career Development etc. Let the right words be offered to the audience in a great way that has the potential to ensure success and get something you are looking for.

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